At Scion‘s lifestyle gallery and retail space on Melrose Avenue in Los Angeles, cult fashion label Hood By Air has set up its first pop-up shop along with a month-long installation featuring the unsettling video above among many other things. The shop runs from May 18 – June 16 and is located at:
Scion AV Installation 7667 Melrose Ave, Los Angeles, CA 90046
Countless Instagram photos are created every second. Photos that reflect particular points of view in the life circumstances of different people. But which motifs are really unique? Mercedes-Benz and the new CLA were looking for Instagram photos with that uniqueness. That are new. “Untamed”. Users from all over the world were asked to take part on www.untamed-installation.com and…
The post Mercedes-Benz #Untamed Digital Photo Installation appeared first on SLAMXHYPE.
Following on from our original post on the Untamed project from Mercedes-Benz, we return to take a look at what went down at the Paris event. The brief put out to a global audience aimed to collect the most ‘Untamed’ images uploaded to Instagram, extraordinary and unique images from around the world. The chosen few then became part of a digital installation, projected against an all white loft space in the Mercedes-Benz Pop-Up on Boulevard des Capucines. Press play and head to the gallery, for more click on the website.
Mercedes-Benz heads to Paris for the ‘Untamed’ Instagram Installation is a post by Lena Dystant on Selectism.
Following the overwhelming response to Mercedes-Benz’s “#Untamed” campaign, the German luxury car marque hosted the #Untamed. A Digital Photo Installation” in Paris. Giving Instagram users an opportunity to have their photo’s exhibited, the installation featured a revolving display of photos centered around the concept of “The natural enemy of the average.” The installation itself consisted of a small sofa and table sitting in an empty room; The walls of the room were covered in screens, allowing the room to take on a whole host of themes through the various projections. A riotous feast for the senses, the “#Untamed. A Digital Photo Installation” was tremendously successful in giving goers a taste of the #Untamed nature of the new Mercedes-Benz CLA. To see even more of the installation check out the exhibition site here.
Missoni bring in Italian design duo Carnovsky to create ‘Zigzagging’, giving the brand’s Milan showroom a headache inducing lightshow make-over based on their trademark zig-zig weave. The agency apply their ‘RGB experimentation’ with colours and patterns changing throughout the day. Brilliant. Take a look in the gallery for more and below for the ‘making of.’
Carnovsky create’ Zigzagging’ Installation for Missoni, Milan is a post by Lena Dystant on Selectism.
Australian footwear retail chain Platypus and adidas Originals have joined forces with artists Mimi Leung and Industrial Designer Chris Ruffe to bring some flavour to their Chapel Street South Yarra store window. The installation combines neon lights and UV paint to create a visual feast for all to behold. Check the video of it all coming together below and if you are in Melbourne head to the Platypus store on Chapel Street to witness the fitness.
adidas originals and platypus colliding artists from Platypus Shoes on Vimeo.
Opened late last year near the Moorgate and Liverpool Street stations of the London Underground, London’s South Place Hotel is the latest luxury hotel to open in the heart of the English capital and boasts 80 rooms, two restaurants, three bars, and five private dining and meeting rooms. Undoubtedly one of the highlights of the establishment is an installation created by artist Cathy Miles in conjunction with D&D London and Conran & Partners. Consisting of 40 individual wire shoes, the installation is a bold experimentation with color and features everything from brogues and loafers to heels and flats alike. Enjoy a glimpse of the set-up here and be sure to head on over to the hotel if you’re in the area in order to take in the display in its entirety.
South Place Hotel
3 South Pl.
London EC2M 2AF
Nike continues its celebration of one of its hallmark models, the flagship Air Max line, in a new installation. The collaboration with MOMOT is a continuation of Nike’s Air Max Reinvented initiative this year. The Korean artist took select Air Max models and created small cardboard recreations, resulting in shrunken versions of streetwear classics. In accordance with this, the theme was then expanded into a small, interactive world of cardboard cutouts, providing a colorful context for the miniature shoes. Enjoy the video above.
“Dalton’s garments showcase a contemporary classicism melded with quality craftsmanship and considered details, with a dose of the ’70s thrown in for good measure.”
Lou Dalton is a starlet of the British menswear scene, part of a bumper crop of young designers currently hailing from the UK. And, though classic-yet-modern has become something of a cliche at the moment, it’s a label fitting of her acclaimed collections. With a background in traditional tailoring and sportswear, Dalton’s garments showcase a contemporary classicism melded with quality craftsmanship and considered details, with a dose of the ’70s thrown in for good measure. For Fall/Winter 2013, the designer looked to the Northern Isles of Scotland for a collection inspired by Bill Forsyth’s 1983 oil industry flick Local Hero. An unlikely reference, perhaps, but one that translated smoothly through an urban-meets-rural mix of Shetland fabrics, tartans and oilskin. We caught up with Dalton recently at the latest Dover Street Market installation to talk menswear, the Fall/Winter 2013 collection and what readers can expect going forward. Read on for the interview and be sure to check out Lou Dalton’s Spring/Summer 2013 collection at our online store.
Why menswear and what about men’s clothing appealed to Lou at the beginning…
I left school at 16 to work as an apprentice to a bespoke tailor, Arthur Pardington, back in Shropshire. Being exposed to the male wardrobe from such an early start in my career laid the foundations for what I do today.
What was it about men’s clothing that initially appealed to you?
The fit and attention to detail.
Signature Look, Fall/Winter 2013 – the collection and personal favorites…
Do you feel that you have a signature look or aesthetic?
It has become a lot clearer these last few seasons. When you gain a little momentum, it allows you to push yourself even more so. I have a traditional sportswear background and very much pull from that when designing the collection, but do try to maintain a more modern, interesting take on what I am trying to do.
What was it about the idea of a Texan oil company moving into the Scottish highland that appealed to you for Fall/Winter 2013?
I’ve spent a lot of time in the Shetland Islands, which is the most AMAZING place, and at one time the biggest oil port in Europe. Not long after the SS13 show, I was taking a wee rest and was having a bit of a DVD day and re-watched Local Hero. The terrain and the surrounding areas within the film reminded me so much of Shetland. Local Hero tells the story of a Texan oil baron who has this grand idea of purchasing the island to stick a great oil port in its place. The raw, bleak terrain is forever inspiring.
How did you attempt to translate this idea into a collection?
Very much through the color palette and fabrics used, from raw Shetland wools through to a black PVC which had a feel of the oil slick about it.
Any personal favorites from the collection?
This particular collection was very personal so there are lots of pieces that I relate to. However, the two-color melange knit in mint and navy and the color and fabric block-tailoring I love, especially the overcoat. I’m also super proud of the footwear, so robust yet refined — I love it.
Response from retailers & what to expect in the near future…
“I just want to keep moving forward and continue to grow in terms of stockists — I’d like Lou Dalton to be here when I’m not, and to achieve that, I have a very, very long way to go.”
Has the attention from reputable retailers changed anything in any way?
We have had such a great response to the collection from both retailers and press and of course it helps when a store that is on your wishlist of retailers comes knocking. It just makes me more determined to keep going, to keep pushing hard to deliver a well-made product that will hopefully become an object of desire within the male wardrobe — one likes to dream…
What can readers expect from you going forward?
I’m excited about what we are doing for Spring/Summer 2014, I just have to pull it off now which is a daunting thought. I just want to keep moving forward and continue to grow in terms of stockists — I’d like Lou Dalton to be here when I’m not, and to achieve that, I have a very, very long way to go.
Dover Street Market is currently playing host to a second installation by young Russian designer/artist Gosha Rubchinskiy. The display features stills from Rubchinskiy’s archive depicting boys on summer sports camp in the Russian woods. The print also appears on SS13 T-shirts and vests and incorporates Gosha’s interest in merging ideas from the past with the present.
In his SS13 collection, Rubchinskiy combines his interest in ’30s Soviet sports uniforms and ’90s Moscow club culture with old school streetwear. The result is a collection that has clean lines and simple cuts in cotton, mohair and light wool. The collection is available at DSM. (more…)