Video: adidas Originals Stripes Sessions – Dada Life © SneakerFiles
adidas Originals recently began a new series dubbed “Stripes Sessions” in which various musicians put on live shows in the brand’s retail spaces. The first iteration features club duo Dada Life.
Swedish club maniacs Dada Life recently went bananas in the Paris adidas Originals Store for the first of our new Stripes Sessions party series. For 60 minutes, the Stockholm duo treated the small space in Le Marais as if it were a massive rave and drenched their lucky fans in sweat and champagne.
Stay tuned for more information and more video of future Stripes Sessions, featuring the biggest electronic artists performing in adidas Originals stores around the world.
Video: adidas Originals Stripes Sessions – Araabmuzik © SneakerFiles
This iteration of adidas Originals Stripes Sessions features Araabmuzik.
adidas Originals is launching its first global music event series featuring some of the most popular electronic music acts to play in select adidas Originals Stores across the world.
In a global event series, adidas Originals will host exclusive live in-store performances in metropolitan cities. The second confirmed gig will take place in Berlin with other shows rolling out globally throughout 2012.
Berlin will see an button-bouncing two hour set by superstar DJ Araabmuzik on Wednesday 4th July.
Please visit facebook.com/adidasoriginals for more information and continual updates regarding Stripes Sessions. The event series is presented in cooperation with leading nightlife agency Recreation Worldwide.
Scotch whiskey brand Dewar’s have brought together a selection of innovative and challenging artists to create an eclectic and original album entitled The Dewarist Sessions, part 1. Featured artists include Indian folk rocker The Raghu Dixit Project, Mercury Prize nominee King Creosote and Sheffield-based duo Slow Club. Tasked to produce a collaborative album with a distinctive collective voice, they will be in the recording studio during the week of TEDGlobal 2012, of which Dewar’s is a partner. In the video above, Slow Club talk about their involvement in the project.
While adidas are slowly lockin’ down summer sneakers with a combination of glowing Crazy Light 2s alongside colabs with Jeremy Scott and David Beckham, the brand is also conquering Europe with the upcoming Stripes Sessions! Bringing beats to the boutiques, the Stripes Sessions will feature live in-store performances from Dada Life and MVP of the MPC AraabMuzik. The gigs kick off from June 21 as Dada Life play Paris’ adidas Originals Le Marais store. Get to adidas Originals on Facebook for all the info.
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