In light of two Florida congressmen publicly questioning the legality of Jay-Z‘s recent trip to Cuba with wife Beyonce, the rapper has issued a rebuttal of sorts. Through a track entitled “Open Letter,” Jay-Z addresses the Cuba dustup (“Want to give me jail time and a fine? Fine, let me commit a real crime”), as well as his minority stake in the Brooklyn Nets organization, something he had to give up in order to pursue his entrée into the world of sports management. HOV raps, “I woulda moved the Nets to Brooklyn for free, except I made millions off you fucking dweebs. I still own the building, I’m still keeping my seats.” Produced by Timbaland and Swizz Beatz, the track can be heard in its entirety below.
Yesterday at the Project Trade Show in Las Vegas, Swizz Beatz and Reebok welcomed Shaquille O’Neal back to the brand. In front of an eager crowd, Swizz and Shaq reminisced about O’Neals playing days, music career, and, of course, his sneakers. The release dates for both the Shaq Attaq and Shaqnosis were announced, and fellow brand-backer Tyga also stopped by. Check out images from the event below.
Swizz Beatz & Shaq Discuss the Reebok Shaq Attaq
Shaq looks back at old Reebok ads
Shaq rocks the retro version of the Reebok Shaq Attaq
Today at PROJECT Show Las Vegas, Reebok held a press conference to officially announce the return of the Reebok Shaq Attaq, the signature shoe worn by Shaquille O’Neal some 20 years ago during his rookie year in the NBA. Shaq himself was on hand to unveil the Orlando Magic-inspired OG colorway, sitting down with Swizz Beatz to discuss his illustrious basketball career, as well as his history with Reebok. Check out images from the event in the gallery below, featuring a visit from rapper and brand ambassador Tyga, who stopped by to pay his respects.
It only took one colorway to make the Reebok Shaqnosis a classic back in 1995, but it looks like we’ll be treated to more in 2013. Swizz Beatz recently took to Instagram to share an upcoming Black/Silver-Red pair. Are you feeling this makeup?
It’s official – the Reebok Shaq Attaq and the Shaqnosis are making a comeback! Swizz Beatz has spilled the beans on Twitter, confirming that these two 90s heavyweights will be returning in their OG glory. Swizz even showed off a pair Attaqs on Instagram (click below and compare them to the vintage pair we have in our office archive). No new-fangled fashion compromises here, just raw 90s rim-rocking fury!
Long-rumored, Swizz Beatz took to twitter tonight to announce that Shaquille O’Neal will be returning to Reebok alongside a retro release of the beloved Reebok Shaq Attaq.
Worn by Shaq in his 1992-1993 rookie season in Orlando on his way to averages of 23.4 points, 13.9 rebounds and 3.5 blocks per game, a field goal percentage of 56.2%, Rookie of the Year honors and a 20-win improvement for the Magic over the previous season, the kicks feature a leather, nylon and suede upper with Reebok’s patented PUMP system.
Seen here in the Orlando “Home” colorway, expect a release sometime in the next few months – likely in time for Spring 2013.
Since joining Reebok last year as Global Creative Director for the brand, hip-hop producer Swizz Beatz has made his presence felt with the introduction of the Beatz-designed Kamikaze III Mid and the resurrection of iconic silhouettes like Allen Iverson‘s rookie year signature, the Question. Now, the UK-founded, Massachusetts-headquartered footwear label presents its “Time Lapse” video with Swizzy. Set in Manhattan’s Times Square as a nod to the artist’s Big Apple roots, the piece focuses on the transformation of styles from the 1980s to present and sees the New York native in a slew of Reebok classics from the past 30 years.
A new clip featuring Swizz Beatz whips through 32 years of Reebok’s history from 1980 to 2012. The ‘Time Lapse’ visual shows Swizz changing wardrobe over 20 times and slipping into some of Reebok’s most popular sneaker creations, including Pumps and Questions. The video continues Swizz’s appearances in Reebok advertising since becoming Creative Director for the brand. He spoke with Sneaker Freaker last year about his new role last year, check out the interview here.
More court side action arises Swizz Beatz is spotted in the previously seen Reebok Twilight Zone Pump “Knicks” at Friday night’s NBA match-up between the Knicks and the Miami Heat.
As we first saw Swizz in the studio with these NYC-inspired kicks, does this second appearance hint at a possible future release?
If you haven’t heard by now, Reebok Classics made quite a splash at the Las Vegas Projects Trade show yesterday and previewed not only new colorways for the Reebok Question, but release dates for the Twilight Zone Pump, Answer IV, Kamikaze II, and the ES22. In addition to the shoe announcements, Reebok Classic also hosted an epic concert at Pure in Las Vegas with appearances by Swizz Beatz, Rick Ross, Tyga, Pusha T, and David Copperfield.
Reebok Classics Concert feat. Tyga
Reebok Classics Concert feat. Rick Ross
Reebok Classics Concert feat. Swizzy, Tyga, and Pusha T
Reebok Classics Concert feat. David Copperfield
Reebok Classics Concert feat. Swizz Beatz and Tyga
