When photos of custom OVO-edition Jordan X’s and XII’s surfaced on Drake’s Instagram last night, it seemed nothing more than a rapper innocently flexing some new footwear that will never see the streets. Just this morning, however, Jordan Brand has publicly announced the Toronto-based superstar as the newest addition to its elite team of ballers, baseball players, boxers, and quarterbacks. In light of how big a splash another rapper’s new footwear deal has made, it seems impossible to ponder the financial implications of such a partnership, and more importantly, what this will mean for fans of both Drake and Jordan Brand. Look for more news as it surfaces in the coming days.
By now, all of you sneakerheads have seen both the Air Jordan X & XII “OVO Stingray” Sample Packs that Drake showcased via his instagram last night. With today being a brand new day, it looks like we have yet another huge bit of new to share in regards to both Drizzy and Jordan Brand. While we all assumed that both parties have a strong relationship, we weren’t exactly sure as to what magnitude it was. In clearing up all of our suspicions, Jordan Brand took to twitter to announce that Drake is indeed the newest member of the Jordan Brand family. In the wake of Kanye leaving Nike for adidas, this has now become an interesting situation to keep an eye on. Will Drake be putting is design chops to the test and releasing his own shoe? Or will he only be applying the “OVO” motif to select Jordan models? Truth be told, we are obviously entering into a new day and age where big companies are again tapping into their rap resources and joining forces with some of the worlds biggest names. Check out the official tweet below and be sure to drop us a line with your thoughts in the comments section below.
He's home. Welcome the newest member of #TeamJordan: @Drake
Thanks to The North Face and its new Villagewear Collection, Team USA athletes will be wearing the Stars and Stripes proudly through all the festivities at the 2014 Winter Olympics in Sochi, Russia. Where as the uniforms designed by Ralph Lauren had more of an “artisanal” feel to them. Designers from The North Face created the perfect juxtaposition to that with the infusion of bold graphics and fun prints. Meant to supplement their uniforms or technical wear during the various venues, items from the Villagewear Collection are great standalone pieces too, especially for a stroll through the Olympic Village or a quick visit to the local commissary.
The North Face Team USA Villagewear Collection for 2014 Winter Olympics in Sochi will make its debut during February 2014. Part of the collection will also be available to the general public through select The North Face retailers, the label’s own flagship stores and online shop soon.
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In continuing celebration of G-Shock’s 30th anniversary, which already has seen projects with 3.V.O.7 and New Era emerge, four Dutch brands have collaborated with Casio for their own custom timepiece. The timepiece strikes a parallel between Raekwon’s classic verse on “C.R.E.A.M.” and the rugged nature of Casio’s hallmark watch. Accordingly, OntFront, Filling Pieces, Ceizer, and URBMATH have outfitted the piece in split leather from the face through the strap, garnishing it with gold accents around the face. A special triangular packaging has been produced for the watch, featuring custom artwork that references Raekwon’s “Times is rough and tough like leather” lyrics. The watch is limited to 10 pieces worldwide, though interested parties can petition for a wider release here.
Reebok’s performance basketball range gets a boost thanks to the recent launch of the Pumpspective Omni and Q96 respectively — two models that channel some of Reebok’s storied past. Both models draw reference from two classics, the Question Mid of Allen Iverson fame and the Pump Omni Lite famously worn by Dee Brown. The creation of the Q96 and Pumpspective Omni both look to maintain the design DNA of both styles while updating them in a performance context. Hear our the Reebok team speak about the latest pack of performance models.
Old is the new new in footwear. After all, what is originality but the refashioning of past obsessions? Take the recently updated Reebok Q96 sneaker for example. In the clip below, the design team voices its inspiration for the iconic shoe that once graced the feet of Allen Iverson in the 90s. The director of Reebok Basketball and his senior footwear designer enthusiastically describe the bold, new designs of the Performance Campaign collection as innovated remixes on classic models such as the Q96 and the Pumpspective Omni (Dee Brown’s slam-dunk lucky charm). With such rich heritage and familiar bold elements from the golden days of the NBA, we anticipate the release of the new kicks with zeal.
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Despite Kevin Durant only spending one year as a member of the Texas Longhorns basketball program, his love for the school runs extremely deep. Don’t believe us, then just think back to the Texas-inspired kicks that released in recent years. With his alma matter serving as the muse for one of his latest drops, Durant took his appreciation to a whole other level when he went ahead and laced the entire team with not only the “Texas” Nike KD VI but with matching KD book bags as well. Check out another look at the swag KD bestowed upon the Longhorns after the jump and be sure to drop us a line in the comments section below.
Thanks @KDTrey5 for the travel swag. The boys love it. pic.twitter.com/8qlsThCDNO
— UTBasketballEquipmnt (@UTBasketballEQ) October 31, 2013
Originally a source of pride for American fashion giant Ralph Lauren, its Team USA uniforms for the 2012 Summer Olympics in London were overshadowed by criticism when news outlets revealed the clothing were made oversea instead and in countries like China. Not wanting to repeat the same mistake, the company’s design team went and sought out American vendors/artisans for the next Olympic uniforms.
Their efforts paid off today as Ralph Lauren unveiled the new Team USA Uniforms for the 2014 Winter Olympics in Sochi. A pivotal moment for those who campaign for more “Made in the USA” products, Ralph Lauren utilized over 40 vendors from across 50 states, including wool from Oregon’s Imperial Stock Ranch, yarns from Pennsylvania’s Kraemer Yarns, to its own design office in New York City and seamstress over at the Garment District.
The collection encompasses everything from navy peacoat, ski sweaters with winter theme details, to boots, fingerless gloves, and tasseled knit hat. In all, Ralph Lauren produced some 650 uniforms for Team USA athletes and well over 65,000 products for the Games, all to have “Made in America” emblazoned on them.
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